Who's Hanspeter Ueltschi?

Now, how many of you know who is Hanspeter Ueltschi?

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ok, the guy is, actually, the great grandson of the legendary Karl Friedrich Gegauf who invented the hemstitch sewing machine. This event took place in 1893 in Steckborn, a small municipality and the capital of the Swiss canton Thurgau, in a workshop run by brothers Gegauf. 

117 years later and the workshop is still in Steckborn, still run by the same family and still producing some of the world’s best sewing machines.

Look, here is Hanspeter himself wishing me very happy and successful sewing experience:

This masterpiece of Swiss engineering is the Rolex of sewing machines. It is so good that even decades of sewing hardly affect the price of Bernina machines.

The Instruction Manual. Look at it:

Those familiar with the history of graphic design will recognize the Swiss Style (or International Typographic Style). It is omnipresent in this simple brochure: grids, amazing typography… I could go on and on…

Just compare, until recently I had this:

This died after a year of light usage

Merci vilmal, Herr Ueltschi, I really love your  beautiful, perfect Swiss sewing machine.

Solnishko, you are the best husband in the world! Thank you for this wonderful present! I love you!

Jetz isch färtig luschtig! Grüezi mitenand, Uf Wiederluege!

[me buzzing:

You know that it would be untrue
You know that I would be a liar
If I was to say to you
Girl, we couldn't get much higher...